What is holistic marketing?
Holistic marketing is a sort of marketing method that considers the entire customer experience, from Awareness to Purchase to After-Purchase. It's a 360-degree view of the customer that considers all online and offline touchpoints and channels.
Many people are skeptical if such a methodology exists or is merely designed to catch the attention of the potential customer who finds interest in "holistic marketing" or "360-degree marketing".
Of course, we can continue discussing over these beliefs and concepts forever, but if you ask me, this is nothing more than a marketers-made gimmick to boost sales.
How can holistic marketing be adapted to your brand?
Holistic marketing aims to create a seamless, integrated customer experience that considers all touchpoints and channels. To do this, you need to take a 360-degree view of your customers and your brand. This means understanding what customers want and need at every stage of their journey and creating a consistent brand experience that meets those needs. While it may seem like a lot of work, adapting your marketing to a holistic approach can benefit your business significantly. To create a holistic marketing strategy, you must first understand what holistic marketing is. Holistic marketing is a marketing strategy that considers the entire scope of a company's business activities. In order to create a cohesive and effective plan, all aspects of the company's marketing efforts must be considered.
There are four main elements of holistic marketing:
Relationship marketing - Relationship marketing focuses on creating and maintaining long-term relationships with customers. This type of marketing requires understanding customer needs and wants to create loyalty.
Internal marketing - Internal marketing ensures that all employees know the company's overall mission and goals. This marketing type helps build employee morale and commitment to the company.
Integrated marketing - Integrated marketing is a method for targeting your audience using various channels through which the customer can learn about your business. An integrated marketing strategy prevents inconsistent messages or businesses from creating separate personas.
Societal Marketing - Business performance marketing (aka "societal marketing" or "performance marketing"), goes beyond the immediate financial payoff of modern marketing techniques to mediums for long-term drivers, such as client loss rate, customer satisfaction, marketing share, and product quality.
What are the benefits of holistic marketing?
As the world of marketing changes, so does the way companies need to sell themselves. One of the latest and most popular marketing approaches is holistic marketing. Holistic marketing considers the whole business and how it fits into the wider world. It's an approach that can be adapted to any business and brand. So, what are the benefits of holistic marketing? For one, it takes into account all aspects of the business. Businesses can develop a more rounded and comprehensive approach to marketing. They can also identify opportunities that they may have previously missed. Another benefit of holistic marketing is that it encourages businesses to think about their customers as people, not just demographics. This allows businesses to create a more personalized and tailored approach to marketing, which can be highly effective in building customer loyalty.
Case study: How one brand adapted holistic marketing
As the world of marketing changes, so too do the strategies and tactics used by brands to reach their target audiences. One such strategy is holistic marketing, which considers the many different channels and touchpoints a customer may have with a brand. So how can holistic marketing be adapted to your brand? Here's a case study of one brand that did just that. We will use the name ABC for the article, making sure our client's identity is concealed. ABC Brand was looking to reach a wider audience and break into new markets. They decided to adopt a holistic marketing approach, which took into account all the different ways their customers interacted with their brand. This included everything from traditional advertising and PR to more modern digital channels like social media and email marketing. By taking a holistic approach, ABC Brand could reach more clients and create a more powerful and effective relationship with them. And they did. The company expanded into six new markets and increased its sales and exposure by 450%. Those who understand financial and marketing stats know these are exceptionally big and impressive numbers.
As we've seen, holistic marketing is an approach that considers the entire customer experience from start to finish. It's a customer-centric approach that puts the requirements of the customer first. And it's an approach that can be adapted to any brand. So, what's the takeaway? First and foremost, holistic marketing is all about the customer. It's a way of thinking about marketing that starts and ends with the customer. Secondly, it's an approach that can be tailored to fit any brand. No matter what business you're in or what product you're selling, you can use holistic marketing to create a better customer experience.
If we put aside for a moment the bombastic names like "Holistic marketing" or "360-degree marketing" we will find that there is really nothing innovative about this method. This is a method that companies have been using for decades to be "everywhere" for their customers and to expose themselves to as many potential audiences as possible.